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Social Media, Book Signings & Why Neither Directly Impact Overall Sales


Another gem by Kristen Lamb!
Using social media to actually be…*gasp* SOCIAL! Why bombarding people with BUYBUYBUY doesn’t do anything but get you on several hit lists and banned from the Roxbury. Take heed peeps because it really sucks to be stuck on the wrong side of the velvet rope

Kristen Lamb's Blog

Original image via Rosaura Ochoa via Flikr Creative Commons Original image via Rosaura Ochoa via Flikr Creative Commons

One of my AWESOME on-line pals posted something troublesome on my Facebook page. Apparently there is a recent article in a major writing magazine that declares social media does not sell books and, in a nutshell, isn’t worth the effort.I’ll warn you guys ahead of time that I went hunting for the article—at the last remaining Barnes & Noble within a 25 mile radius of my home—and couldn’t find said article (and have asked Kim to get me the specific issue). But, since this type of commentary is prevalent enough in the blogosphere, I feel I can address the overall thesis accurately enough.

Social Media Was NEVER About Selling Books Directly—Who KNEW?

Image via Flikr Creative Commons courtesy of Zoetnet. Image via Flikr Creative Commons courtesy of Zoetnet.

I’ve been saying this for about ten years, because the idea of using social circles for sales is NOT new…

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